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Butter is a Bangkok-based skincare brand that wants women to feel confident in their skin, embrace their natural beauty, and go bare-faced. Butter believes that a proper skincare routine is crucial in creating a solid base for your skin.








Butter primary logo was designed with the idea of “butter” (as in food) which gives the similar effect of melting or moisturizing into the skin. With this concept, the logotype was refined with a curve and subtle details to emphasized the effect of “melting”. However, Butter will give a mood of modernity, simplicity, and friendly approach to the brand.